Candylab x Ruggish Truck Design
Pitched and won a special edition wooden truck design for Ruggish x Candylab, concept selected over Wild Cube Design, with the final piece moving into production and selling 500+ units.
Year
2022
Scope
Product Design
Client
Ruggish
Duration
1.5 months
Ruggish partnered with Candylab on a special edition wooden toy: a truck designed exclusively for their brand. Wild Cube Design and I were each asked to pitch concepts. The client picked mine.
Challenge
The challenge was making something new without breaking what makes Candylab feel like Candylab.
Solution
My pitch leaned into vintage 70s surf culture, the era of Volkswagen camper vans, sun-bleached colors, and easy California weekends. I built a palette that aligned with Ruggish's lifestyle aesthetic while still feeling at home in Candylab's family of nostalgic, midcentury-inspired toys.
Impact
The final design moved into production and sold over 500 units.
