Maria Andreina Romero

Art Director / Senior Designer

I'm Maria Andreina, an Art Director and Brand Designer with 8+ years of experience building brand & identity systems. I split my time between Texas, Colombia, and New York.

8+

Years of experience

50+

Brand clients

10.000+

Assets delivered

99%

Client satisfaction rate ;)

About me.

When I’m not sitting in front of my computer for eight hours straight, I’m usually taking a yoga or pottery class, playing video games, reading on my Kindle, or buying supplies for my latest dopamine-fueled hobby.

4+ years

Doing yoga

30+

Pottery projects

100+

Video games played

180+

Books read

∞

Dollars spent on hobbies

Experience.

Senior Production Designer / In-house Designer

Lincoln Center for the Performing Arts

2022—Present

Leading production design across campaigns and brand touchpoints for one of the world's most recognized performing arts institutions.

Art Director / Lead In-house Graphic Designer

ezpz

2019—2025

Built and scaled the brand across every channel over six years, packaging, campaigns, digital, and international vendor partnerships.

Digital Designer

Stride Rite

2018—2019

Designed digital assets and campaign work for a legacy footwear brand navigating its shift to digital-first retail.

Freelance Graphic Designer

Multiple

2020—Present

House of Noa, Quip, Flow Water, Ruggish, Marriott, Youtube, Google, The Financial Diet, Jayebird, Courtside Kids, Wunderground, Olive & Scout, Cozy Confidence, Pip Pop, Foundation Goods, Plate & Pattern, Slate, L'AVANT, Cupcake Royale and the AFL-CIO.

Services.

1.

Branding

Logo design

Brand identity systems

Brand guidelines

Typography & color systems

Brand assets

2.

Campaigns & Print

Campaign creative

Packaging design

Production design

Environmental design

3.

Digital

Social Media & Web assets

Motion graphics

Presentation design

Photo retouching

Toolkit.

Figma

General Design Tool

Photoshop

Image Editing

Illustrator

Vector & Logo Work

InDesign

Print Production

After Effects

Motion Graphics

Higgsfield & ChatGPT

Exploring AI-assisted assets

Blender & Womp

Exploring 3D Design

Testimonials.

Pat Morin

Art Director

"It's been so great working with Maria, She is solid and reliable, and always surprises me with great ideas. I appreciate how she always considers the "ask" from the client and questions if there's a better solution."

Cara Holland

Creative Director

"As her Creative Director, I never had to hand-hold Maria. I'd give her the most complex projects on our plate and trust her completely. She consistently pushed the work past the brief and always came with ideas of her own."

Christie Brock

CMO

"Maria thrives in fast-paced environments. As ezpz's Lead Graphic Designer, she was flexible, collaborative, and consistently on-brand. She's a true asset to any growing team."

Allison Foley

Web Developer

"Maria has a rare gift, she keeps a brand's integrity intact while making it come alive with her creative spark. Every project we've worked on together has left me both impressed and inspired!"

Maria Angela R.

Branding Client

"Maria not only designs beautifully, she captures the soul of your brand. She listens carefully, offers thoughtful feedback, and makes the entire process collaborative. Her creative eye, attention to detail, and ability to translate abstract ideas into reality are impressive."