Flow Water Social Media & Illustrations
Handled social, email, and custom illustration for Flow Water's playful, bold-color brand, including a retailer series turning storefronts like Target and Loblaws into Flow's own visual language.
Year
2021
Scope
Graphic Design & Illustration
Client
Flow Water
Duration
In-house, 2021
Flow Water's brand was playful and whimsical, built on bold color and lighthearted illustration.
Challenge
As part of the in-house team, handled social media and weekly emails, and illustrated custom vectors whenever they were needed, work that had to stay consistent and on-brand across a constant stream of one-off requests.
Solution
The most fun part was the retailer series. For each new retail partner, illustrated their storefront in Flow's visual language, turning a Target, a Loblaws, or a Circle K into something soft, sunny, and unmistakably Flow.
Impact
Delivered social media assets, Klaviyo emails, retailer illustrations, and seasonal illustrations under Creative Director Rebecca Marshall-Peel.
