Lincoln Center Education Open House
Built a glitchy, hand-made visual system exploring how AI intersects with art and music, stretched across signage, print, motion, and a full takeover of David Geffen Hall.
Year
2023
Scope
Visual Identity
Client
Lincoln Center for the Performing Arts
Duration
6 weeks
The 2023 Open House was about how art and music intersect with AI. The challenge was making that visual at a moment when AI imagery already felt clinical or cliché.
Challenge
Most AI-themed visual systems at the time leaned clean and futuristic, which felt cold and overused.
Solution
Pitched a glitchy, imperfect, human direction instead, built around hand-made pixel grids and waveform textures, assembled manually in Photoshop since open-use AI tools weren't really available yet. As lead designer, I originated the concept and designed the system across every touchpoint, digital and print signage, motion, social, schedules, flyers, and environmental graphics, over about 5.5 weeks (3 weeks concept and design, 2.5 weeks production).
Impact
Anchored a full takeover of David Geffen Hall for 5,000+ attendees on event day.
