Lincoln Center Summer for the City Print Production
Translated Lincoln Center's Summer for the City brand into physical print across a three-month campus-wide event series, plus an independently designed Pride float for the NYC Pride parade.
Year
2023
Scope
Graphic Design + Print Production
Client
Lincoln Center for the Performing Arts
Duration
6 months
Summer for the City is Lincoln Center's largest annual event series, hundreds of free and Choose-What-You-Pay performances across an entire summer.
Challenge
The brand look and feel was developed by Pat Morin, with collage artwork by Clint Ramos. My job was to take that system and translate it into the physical world, consistently, across every touchpoint on campus.
Solution
Designed the print signage that lived across the Lincoln Center campus all summer: wayfinding, 3-sheets, schedule posters, concessions menus, and banner copy applications, plus social and website assets extending the brand into digital. For Pride, I went further and originated and designed Lincoln Center's float concept independently, building a visual identity that connected to the SFTC system while standing on its own, representing Lincoln Center's LGBTQ+ Employee Resource Group in the NYC Pride parade.
Impact
Kept the brand consistent, alive, and at scale across three months and 20,000+ attendees, from 3-sheets and tent design to badges, vouchers, and the Pride float.
