Ezpz Design System
Built ezpz's brand from the ground up over six years, a full design system applied across packaging, digital, print, and physical brand touchpoints for 60+ SKUs.
Year
2019 - 2025
Scope
Branding & Design System
Client
ezpz
Duration
6 years (Lead Graphic Designer 2019, Art Director 2024)
I spent six years at ezpz, joining as Lead Graphic Designer in 2019 and becoming Art Director in 2024. The brand had bones when I started, but not a real design system. My job over those years was to build one, and apply it everywhere ezpz showed up in the world.
Challenge
Design at ezpz was never just a creative function, it had to work for every part of the business. That meant staying in close conversation with the CEO, COO, and CFO on brand strategy, the pediatric feeding specialist on how to communicate product benefits clearly, the product designer on packaging that fit physical product realities, the web developer on site experience, and the factory in China on production specs and quality control.
Solution
Built and applied a full system rebrand across 60+ SKUs with new Pantone standards, keeping color and design elements consistent on every product. The system covered digital (website, Amazon listings and A+ content, social campaigns, Meta and Google ads, email marketing, brand videos, product photography retouching), print (catalogs, brochures, sale sheets and kits, retailer and distributor kits, branded inserts), and physical brand (expo booths, retail stands, shelf displays, including a custom booth for Baby Expo Dubai 2025). For larger production needs, directed external vendors and agency designers.
Impact
Social campaigns grew followers by 15% and engagement by 20%. Meta ads improved CTR by 25% and delivered 2x ROAS. Refreshed Amazon A+ content lifted sales by 15%. Website experience increased conversions by 15%. By 2024, was leading brand direction and the rebrand touching every channel.
