BRIEF:
I created A+ content videos highlighting the perks of each ezpz product, along with a 60-second brand story video. I wanted to show the products in use, but also included moments where the product image took center stage, so the visuals and messaging could shine without being upstaged by a cute baby.
ROLE:
I’ve been ezpz’s Lead Graphic Designer for the past six years, and I became Art Director in 2024.
TIMING:
The project took several months since each video was a separate request, but once the first one was approved, I used it as a template. From there, each update for a new product would take just a day or two.
