Maria Angela Psychotherapy Branding

For this project, the client wanted something different, a branding for her psychotherapy practice that didn’t rely on the typical medical blue tones or generic therapy symbols. I chose earthy colors to convey a sense of grounding and stability. The logo is built from organic, interwoven hoops, symbolizing the way different aspects of our personality connect; it’s a continuous chain of the parts that shape who we are. The supporting pattern was inspired by the sulci of the brain, the wrinkle-like grooves that reflect complexity and depth.

This was my mood board before starting the design process.

This is the color palette chosen between the client and me.

These are the wordmarks and the fonts I used.

These are the final lockups.

This is the pattern to add more color to the overall look and feel.

(My favorite part, the business cards + website)

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