BRIEF:
I’ve led ezpz’s packaging systems for the past four years, including a full overhaul of the brand’s color palette and fonts (2023 - 2025). I noticed that different products were being printed with inconsistent colors, so I selected new Pantone shades and tested them across materials to avoid future issues.
For typography, we moved to simpler, more modern sans-serifs to clean up the overall look. I also designed a set of icons for the front of the packaging to help parents quickly understand each product’s developmental benefits.
For typography, we moved to simpler, more modern sans-serifs to clean up the overall look. I also designed a set of icons for the front of the packaging to help parents quickly understand each product’s developmental benefits.
ROLE:
I’ve been ezpz’s Lead Graphic Designer for the past six years, and I became Art Director in 2024.
TIMING:
The process took several months since it needed approval from the Product Designer, Pediatric Feeding Specialist, CEO, and COO. I worked mainly with the COO, who handles production, and ran the first rounds of edits with her before sharing updates with the larger team.
CREDITS:
Creative Director, Cara Holland, 2019 - 2024.
This was the very first package design (not by me)
This is the new design, it was updated between 2023 and 2024 (by me)
This was the original Play Mat design (not by me)
This is the new design; it was updated in 2025 (by me)
This was the original Mini Cup + Training System design (not by me)
This is the new design, it was updated between 2024 and 2025 (by me)
