ezpz Packaging

I’ve led ezpz’s packaging systems for the past four years, including a full overhaul. The update focused on refreshing the brand’s color palette and fonts. I had noticed that different products were being printed with inconsistent colors, so I took the time to select new Pantone shades and test them across materials to prevent that from happening again. For typography, we shifted to simpler, more modern sans-serifs to clean up the overall look. I also designed a set of icons for the front of the packaging to help parents quickly understand the developmental benefits of each product.

This was the very first package design.

This is the new design, it was updated between 2024 - 2025.

This was the original Play Mat design

This is the new design; it was updated in 2025.

This was the original Mini Cup + Training System design

This is the new design; it was updated between 2024 - 2025.

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