Lincoln Center American Songbook 2024 Branding

For the 2024 American Songbook Festival, I chose red as the main color to represent defiance and rebellion, but also as a nod to NYC's disco nightlife, where there’s always a red neon sign glowing somewhere if you’re paying close attention.

This was my mood board before I started working on the lockup.

These were the final logos.

These are a few social media collateral pieces created using the branding I developed.

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